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What we learned doing the work

Practical notes on data, decisions and analytical culture, written from real projects.

Prototype note: the articles below are structural examples. The real posts will come from the existing WordPress blog.

Recent articles

Faceted glass panel mostly turned off, with a single bar still lit. Business Intelligence
August 2026 · 4 min read

Why nobody uses your dashboard (and how to fix it)

The problem is almost never the tool. It is the metric nobody agreed on and the decision the dashboard does not help you make.

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Multiple light streams converging into a single crystal column. Governance
July 2026 · 3 min read

A single source of truth: where to actually start

Catalogue, lineage and access policy explained without jargon, in the order that makes sense to implement.

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Glass lens transforming tangled light filaments into orderly parallel bands. Data culture
July 2026 · 3 min read

Data literacy is not tool training

Teaching someone to click a filter is easy. The hard part is teaching a team to question the right number at the right moment.

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Ring of glass gears spinning, with light particles escaping upward. Automation & AI
June 2026 · 4 min read

Where generative AI actually gives hours back

Three automation patterns that paid for themselves fast on real projects, and two that only created rework.

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Cloud of glass spheres separating into two clusters, one lit and one dark. Commercial
June 2026 · 3 min read

Segmenting the portfolio: the client who brings volume and takes margin

How to separate revenue from profitability, and what changes in the sales conversation afterwards.

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Light beam passing through a glass wedge and splitting into two paths. Management
May 2026 · 3 min read

Consulting or outsourcing: which fits where you are

A simple decision criterion based on data maturity and demand predictability.

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